A high growth pest control enterprise has teamed up with a partnership of marketing specialists to keep customers posted on new and innovative service developments, using traditional postal processes.
The concept is that traditional messages are more likely to be read by customers, if of good quality, unlike emails that can automatically be redirected into a spam folder.
Safeguard Pest Control are growing their business by teaming up with marketing specialists at Eleven UK and Incisive Edge to share new service support information with customers.
The idea is to include traditional direct mail leaflet inserts within monthly hard copy mail posts, such as invoices, for which there would be no additional postal cost.
Keith Law explains “hard copy direct mailings have fallen as popularity with email has risen. Unfortunately email is often seen as a nuisance and many good messages are lost forever in receiver spam folders. We have found that a good quality well designed hard copy insert is more likely to be seen and read nowadays.”
Strategic management consultant Clive Bonny adds “Mass email messaging has many drawbacks, especially regarding volume. Safeguard’s marketing strategy is to keep valued customers informed about new product and service choices and this method is cost effective for all parties. It will lead to more customers making better use of Safeguard’s widening capabilities and it will help Safeguard tailor future services around customer needs”.
Safeguard Pest Control have grown business turnover by over 25% this year and are adding regular customer newsletters to their marketing messages to reinforce their innovations.
